Services and Global Marketing

Standard

SERVICES MARKETING

7Ps of Services Marketing

Service Quality Dimensions

Problems and Strategies in Servicing Marketing

http://areas.kenan-flagler.unc.edu/marketing/facultystaff/zeithaml/selected%20publications/problems%20and%20strategies%20in%20services%20marketing.pdf

 Managing People for Service Advantage

http://gs.utcc.ac.th/ceomba/mk/1SvM51/C%2009/Lovelock_C_11.pdf

Internal Marketing and Employee satisfaction

http://dspace.mit.edu/bitstream/handle/1721.1/29708/53982441.pdf

Services Marketing Strategy

http://www.gremler.net/personal/research/2010_Services_Marketing_Strategy.pdf

Marketing Services Internationally

http://userwww.sfsu.edu/ibec/papers/35.pdf

The challenges of marketing financial services

http://www.bnet.fordham.edu/estelami/fsmbooksample.pdf

Improving service quality

http://gs.utcc.ac.th/ceomba/mk/1SvM51/C%2009/Lovelock_C_14.pdf

Positioning services in Competitive markets

http://gs.utcc.ac.th/ceomba/mk/1SvM51/C%2009/Lovelock_C_07.pdf

Developing service products

http://www.unibg.it/dati/corsi/37030/55411-MKTG_2012_016%20SM_Product.pdf

Segmentation, Targeting and Positioning

E- marketing plan

http://wlxt.whut.edu.cn/new/wlyx/Resource/PaperAnswer/chap03im.pdf

Strategic-e-marketing

http://wlxt.whut.edu.cn/new/wlyx/Resource/PaperAnswer/chap02im.pdf

E-marketing

http://wlxt.whut.edu.cn/new/wlyx/Resource/PaperAnswer/chap01im.pdf

GLOBAL MARKETING

 Global Marketing Environment

New product development in global marketing

Cultural dynamics in International marketing

http://highered.mcgraw-hill.com/sites/dl/free/0077108302/271932/IntMk_04.pdf

Global marketing and the internet

http://ebooks.narotama.ac.id/files/Global%20Marketing%20Management%20(5th%20Edition)/Chapter%2019%20GlobalMarketing%20and%20the%20Internet.pdf

Global Cultural Environment and Buying Behaviour

http://ebooks.narotama.ac.id/files/Global%20Marketing%20Management%20(5th%20Edition)/Chapter%204%20Global%20Cultural%20Environment%20and%20Buying%20Behavior.pdf

Global Marketing Strategies

http://ebooks.narotama.ac.id/files/Global%20Marketing%20Management%20(5th%20Edition)/Chapter%208%20GlobalMarketing%20Strategies.pdf

Global Marketing Research

http://ebooks.narotama.ac.id/files/Global%20Marketing%20Management%20(5th%20Edition)/Chapter%206%20GlobalMarketingResearch.pdf

Designing Global market Offering

http://www.beknowledge.com/wp-content/uploads/2010/11/a87ffChapter%2013%20%20Designing%20Global%20%20Market%20Offerings.pdf

Global Markets

http://wlxt.whut.edu.cn/new/wlyx/Resource/PaperAnswer/chap04im.pdf

Global Market Sector and technologies

http://webarchive.nationalarchives.gov.uk/+/http://www.dti.gov.uk/industries/electronics/eigt2015chapter4.pdf

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