Services and Global Marketing



7Ps of Services Marketing

Service Quality Dimensions

Problems and Strategies in Servicing Marketing

 Managing People for Service Advantage

Internal Marketing and Employee satisfaction

Services Marketing Strategy

Marketing Services Internationally

The challenges of marketing financial services

Improving service quality

Positioning services in Competitive markets

Developing service products

Segmentation, Targeting and Positioning

E- marketing plan




 Global Marketing Environment

New product development in global marketing

Cultural dynamics in International marketing

Global marketing and the internet

Global Cultural Environment and Buying Behaviour

Global Marketing Strategies

Global Marketing Research

Designing Global market Offering

Global Markets

Global Market Sector and technologies

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