According to Philip Kotler, Consumer satisfaction at profit is Marketing. This subject revolves around the market, products and consumers. The subject begins with basic concepts of marketing and subsequently each and every concept associated with marketing is dealt in depth. If a student studies well marketing mgt subject now then the marketing specialization subjects will be very easy for him. Many concepts in marketing major subjects MM.
Especially topics such as Consumer Behavior, PLC, New Product Development, SPT, Distribution channels, Promotion Mix and Marketing Environment will repeat in every semester in different context.
Websites for marketing material are available at below link
MARKETING MANAGEMENT IMPORTANT QUESTIONS PASSWORD IS Mrb2016ouPom