SERVICES MARKETING http://www.manipalitdubai.com/material/Lecture_Notes/MIT202/Service_Marketing.pdf http://xa.yimg.com/kq/groups/19698351/2092905782/name/Chapter+13+Summary.pdf http://bschool.nus.edu.sg/Marketing/Jochen%20papers/2_Chapter12.pdf http://www.mcgraw-hill.co.uk/he/chapters/9780077107956.pdf http://highered.mcgraw-hill.com/sites/dl/free/0077131711/952622/Wilson2ePrelims.pdf http://highered.mcgraw-hill.com/sites/dl/free/0073380938/583699/Sample_Chapter.pdf http://bschool.nus.edu/Marketing/Jochen%20papers/SM7_Cover,%20Contents%20%26%20Complaint%20Handling%20and%20Service%20Recovery.pdf http://faculty.mu.edu.sa/public/uploads/1360594993.0423service%20marketing105.pdf http://www.swlearning.com/pdfs/chapter/0030349990_9.PDF http://bschool.nus.edu.sg/Marketing/Jochen%20papers/2_Chapter11.pdf http://www.sbaer.uca.edu/research/mma/2003/papers/33.pdf http://www.ebsglobal.net/documents/course-tasters/english/pdf/h17se-bk-taster.pdf http://distance.nmims.edu/wp-content/themes/twentyten/ppt/SERVICES_MARKETING_share.pdf https://ujdigispace.uj.ac.za/bitstream/handle/10210/313/FinalChapter2.pdf?sequence=6 http://faculty.mu.edu.sa/public/uploads/1360594937.5277service%20marketing104.pdf http://www.aueb.gr/users/esaopa/courses/introduction%20to%20services%20marketing.pdf http://www.sjbit.edu.in/app/course-material/MBA/III/SERVICE%20MARKETING%20%5B10MBAMM314%5D/MBA-III-SERVICE%20MARKETING%20%5B10MBAMM314%5D-NOTES.pdf http://www.sagepub.com/upm-data/35371_Baron~Volume_1.pdf 7Ps of Services Marketing http://rbmsystems.net/cms/wp-content/uploads/2011/06/The-New-Marketing-Mix-Model-FINAL.pdf http://www.cim.co.uk/files/7ps.pdf http://www.continuumlearning.com/Customer%20Services_7Ps%20of%20Services.pdf http://www.managementstudyguide.com/seven-p-of-services-marketing.htm http://www.cube2success.com/pdf/Service_marketing_insurances_english http://jms.nonolympictimes.org/Articles/special4.pdf Service Quality Dimensions http://www.ipedr.com/vol11/5-R00009.pdf http://www.jsr-iimt.in/freesample/Relative.pdf http://iceb.nccu.edu.tw/proceedings/2003/DATAS/ID79.pdf http://www.uwsuper.edu/cipt/exsite/upload/RATER_Model_table.pdf http://nsc.sharif.ir/courses/86-87/1/ce428/resources/root/service_Quality_control/Service20Quality.pdf Problems and Strategies in Servicing Marketing http://areas.kenan-flagler.unc.edu/marketing/facultystaff/zeithaml/selected%20publications/problems%20and%20strategies%20in%20services%20marketing.pdf  Managing People for Service Advantage http://gs.utcc.ac.th/ceomba/mk/1SvM51/C%2009/Lovelock_C_11.pdf Internal Marketing and Employee… Read More Services and Global Marketing